▶ RSQUARE successfully closes transaction in Bundang Sunae district amid rising market inventory and wait-and-see sentiment
▶ Uncovers actual user-driven Strategic Investor (SI); aligns corporate headquarters demand with asset characteristics
▶ Combines RA data with TR/LM networks to implement a transactional structure tailored to buyer and seller needs
RSQUARE (CEO: Lee Yong-gyun), a comprehensive commercial real estate service firm, announced on the 8th that it has successfully completed the disposition advisory services for 'Humax Village,' a representative office building in the Bundang Sunae submarket.
The transaction was officially closed at the end of March 2026. Hanwha Vision acquired the asset, previously held by the Korea Land & Trust, for approximately 280.0 billion KRW (approx. 20.75 million KRW per pyeong). Hanwha Vision plans to utilize the building as corporate headquarters for itself and its affiliates.
Humax Village stands as a landmark office building representing the Bundang Sunae district, spanning a total gross floor area (GFA) of approximately 13,490 pyeong. Even amidst a continuing accumulation of market inventory and a cautious wait-and-see attitude within the submarket, the asset generated excellent competitive bidding during the tender process.
The linchpin of this transaction was the Strategic Investor (SI)-focused matching structure. RSQUARE concentrated on comprehensively evaluating the asset's location, scale, and utilization potential, subsequently linking those traits with real corporate demand for actual occupancy. At a time when transactions led by financial investors are contracting, this case serves as a successful execution of discovering a buyer centered around actual occupancy-driven demand to close a deal.
In particular, RSQUARE sophisticatedly shortlisted prospective buyer pools based on more than 500,000 data points accumulated within RA (RSQUARE Analytics), while broadening contact points with potential purchasers by leveraging corporate networks secured through its Tenant Representation (TR) and Landlord Representation/Leasing Management (LM) business divisions. Through this framework, the firm elevated the transaction's completion rate by designing a structure where asset characteristics and corporate demand fit together perfectly.
This successful execution of an SI-driven transaction is not an isolated event. RSQUARE has consistently accumulated similar track records in advising on major assets—including the Samseong-dong Building, Samyang Roundsquare N Tower, GC Campus Seoul Forest (formerly Seoul Forest The Sharp Enter-6), and H-Square—by unearthing strategic investors and end-user corporations to drive deals to completion.
"The role of strategic investors is growing increasingly vital in the recent office investment market," stated Ho-jun Lee, Head of the Investment Advisory Division. "Capitalizing on our proprietary data and the extensive SI networks built through our tenant representation, leasing management, and property management businesses, we will continue to deliver strategic advisory services that fully satisfy the needs of both buyers and sellers."
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▶ RSQUARE successfully closes transaction in Bundang Sunae district amid rising market inventory and wait-and-see sentiment
▶ Uncovers actual user-driven Strategic Investor (SI); aligns corporate headquarters demand with asset characteristics
▶ Combines RA data with TR/LM networks to implement a transactional structure tailored to buyer and seller needs
RSQUARE (CEO: Lee Yong-gyun), a comprehensive commercial real estate service firm, announced on the 8th that it has successfully completed the disposition advisory services for 'Humax Village,' a representative office building in the Bundang Sunae submarket.
The transaction was officially closed at the end of March 2026. Hanwha Vision acquired the asset, previously held by the Korea Land & Trust, for approximately 280.0 billion KRW (approx. 20.75 million KRW per pyeong). Hanwha Vision plans to utilize the building as corporate headquarters for itself and its affiliates.
Humax Village stands as a landmark office building representing the Bundang Sunae district, spanning a total gross floor area (GFA) of approximately 13,490 pyeong. Even amidst a continuing accumulation of market inventory and a cautious wait-and-see attitude within the submarket, the asset generated excellent competitive bidding during the tender process.
The linchpin of this transaction was the Strategic Investor (SI)-focused matching structure. RSQUARE concentrated on comprehensively evaluating the asset's location, scale, and utilization potential, subsequently linking those traits with real corporate demand for actual occupancy. At a time when transactions led by financial investors are contracting, this case serves as a successful execution of discovering a buyer centered around actual occupancy-driven demand to close a deal.
In particular, RSQUARE sophisticatedly shortlisted prospective buyer pools based on more than 500,000 data points accumulated within RA (RSQUARE Analytics), while broadening contact points with potential purchasers by leveraging corporate networks secured through its Tenant Representation (TR) and Landlord Representation/Leasing Management (LM) business divisions. Through this framework, the firm elevated the transaction's completion rate by designing a structure where asset characteristics and corporate demand fit together perfectly.
This successful execution of an SI-driven transaction is not an isolated event. RSQUARE has consistently accumulated similar track records in advising on major assets—including the Samseong-dong Building, Samyang Roundsquare N Tower, GC Campus Seoul Forest (formerly Seoul Forest The Sharp Enter-6), and H-Square—by unearthing strategic investors and end-user corporations to drive deals to completion.
"The role of strategic investors is growing increasingly vital in the recent office investment market," stated Ho-jun Lee, Head of the Investment Advisory Division. "Capitalizing on our proprietary data and the extensive SI networks built through our tenant representation, leasing management, and property management businesses, we will continue to deliver strategic advisory services that fully satisfy the needs of both buyers and sellers."