▶ Closes over 350 transactions including offices, factories, and coworking spaces within 5 years of market entry
▶ Diversifies revenue stream via brokerage, fit-outs, and advisory; local business model takes firm root
▶ 'Vietnam Real Estate Map' backed by 50,000 on-site data points emerges as a core strategic tool for expanding enterprises
RSQUARE Vietnam, the Vietnamese subsidiary of comprehensive commercial real estate service firm RSQUARE (CEO: Lee Yong-gyun), has recently surpassed 1 million $m^2$ in cumulative transacted area. This milestone was achieved within five years of entering the Vietnamese market, anchored by its Ho Chi Minh City office. The client portfolio consists of 40% local Vietnamese companies, 30% South Korean companies, and 30% multinational corporations, demonstrating a successful integration into the local ecosystem.
This achievement is evaluated as a major milestone proving that the firm's data-driven, comprehensive service model has taken firm root in the local market.
The cumulative 1 million㎡ is the result of closing approximately 350 transactions, including around 300 offices, 30 factories, and 20 coworking spaces. While the initial phase of entry was primarily driven by office relocation demands from South Korean enterprises, the market trend has shifted recently. As technology-intensive sectors such as automotive, semiconductor, electronics, aerospace, and healthcare accelerate their expansion into Vietnam, industrial and factory demand is growing rapidly. The robust growth of the Northern Vietnamese industrial belt further supports this momentum. In the fourth quarter of last year, land rental rates in major manufacturing strongholds like Haiphong (11.7%), Ha Nam (11.3%), and Hai Duong (10.5%) recorded double-digit year-over-year increases.
The expansion of the transacted footprint is seamlessly aligned with the evolution of the firm's revenue structure. Starting from leasing brokerage, RSQUARE Vietnam has expanded its business scope into interior fit-outs and asset advisory services, establishing a turnkey ecosystem that supports the entire lifecycle of a client's expansion into Vietnam. This comprehensive service expansion has served as a core engine for transaction volume growth. The client portfolio also remains highly resilient; local Vietnamese corporations represent the largest share at 40%, followed by multinational global enterprises at 30% and South Korean firms at 30%. Building upon large-scale blue-chip clients such as Samsung, CJ, and Naver, the customer base is broadening into local businesses and global multinationals.
Underpinning these achievements is RSQUARE's proprietary data competitiveness. Leveraging 20 years of local field experience, Country Head Ji-min Shin personally pounded the pavement across Vietnam to gather over 50,000 data points on offices, retail properties, and factories. This proprietary database merged with proptech technology to manifest as the 'Vietnam Commercial Real Estate Map.' Expanding enterprises can utilize this map to compare locations and formulate localized cross-border strategies. In a Vietnamese market characterized by severe information asymmetry, the service stands out as the only platform equipped with such systematic data.
"For manufacturing enterprises seeking to diversify their global supply chains, Vietnam remains a highly attractive destination," stated Su-yeon Yoon, Chief Investment Officer (CIO) of the Global Investment Division. "The figure of 1 million $m^2$ in cumulative transacted area is a direct reflection of the local data and trust we have built over time." Country Head Ji-min Shin added, "We have strictly adhered to our core principle of facilitating corporate cross-border expansion through highly accurate data for the past five years. As we grow alongside the Vietnamese market, we will continuously broaden our service capabilities."
At the headquarters level, RSQUARE has surpassed 17 trillion KRW in cumulative transaction volume as of the end of last year, sustaining its robust growth momentum by achieving an annual revenue of 200 billion KRW in 2025.
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▶ Closes over 350 transactions including offices, factories, and coworking spaces within 5 years of market entry
▶ Diversifies revenue stream via brokerage, fit-outs, and advisory; local business model takes firm root
▶ 'Vietnam Real Estate Map' backed by 50,000 on-site data points emerges as a core strategic tool for expanding enterprises
RSQUARE Vietnam, the Vietnamese subsidiary of comprehensive commercial real estate service firm RSQUARE (CEO: Lee Yong-gyun), has recently surpassed 1 million $m^2$ in cumulative transacted area. This milestone was achieved within five years of entering the Vietnamese market, anchored by its Ho Chi Minh City office. The client portfolio consists of 40% local Vietnamese companies, 30% South Korean companies, and 30% multinational corporations, demonstrating a successful integration into the local ecosystem.
This achievement is evaluated as a major milestone proving that the firm's data-driven, comprehensive service model has taken firm root in the local market.
The cumulative 1 million㎡ is the result of closing approximately 350 transactions, including around 300 offices, 30 factories, and 20 coworking spaces. While the initial phase of entry was primarily driven by office relocation demands from South Korean enterprises, the market trend has shifted recently. As technology-intensive sectors such as automotive, semiconductor, electronics, aerospace, and healthcare accelerate their expansion into Vietnam, industrial and factory demand is growing rapidly. The robust growth of the Northern Vietnamese industrial belt further supports this momentum. In the fourth quarter of last year, land rental rates in major manufacturing strongholds like Haiphong (11.7%), Ha Nam (11.3%), and Hai Duong (10.5%) recorded double-digit year-over-year increases.
The expansion of the transacted footprint is seamlessly aligned with the evolution of the firm's revenue structure. Starting from leasing brokerage, RSQUARE Vietnam has expanded its business scope into interior fit-outs and asset advisory services, establishing a turnkey ecosystem that supports the entire lifecycle of a client's expansion into Vietnam. This comprehensive service expansion has served as a core engine for transaction volume growth. The client portfolio also remains highly resilient; local Vietnamese corporations represent the largest share at 40%, followed by multinational global enterprises at 30% and South Korean firms at 30%. Building upon large-scale blue-chip clients such as Samsung, CJ, and Naver, the customer base is broadening into local businesses and global multinationals.
Underpinning these achievements is RSQUARE's proprietary data competitiveness. Leveraging 20 years of local field experience, Country Head Ji-min Shin personally pounded the pavement across Vietnam to gather over 50,000 data points on offices, retail properties, and factories. This proprietary database merged with proptech technology to manifest as the 'Vietnam Commercial Real Estate Map.' Expanding enterprises can utilize this map to compare locations and formulate localized cross-border strategies. In a Vietnamese market characterized by severe information asymmetry, the service stands out as the only platform equipped with such systematic data.
"For manufacturing enterprises seeking to diversify their global supply chains, Vietnam remains a highly attractive destination," stated Su-yeon Yoon, Chief Investment Officer (CIO) of the Global Investment Division. "The figure of 1 million $m^2$ in cumulative transacted area is a direct reflection of the local data and trust we have built over time." Country Head Ji-min Shin added, "We have strictly adhered to our core principle of facilitating corporate cross-border expansion through highly accurate data for the past five years. As we grow alongside the Vietnamese market, we will continuously broaden our service capabilities."
At the headquarters level, RSQUARE has surpassed 17 trillion KRW in cumulative transaction volume as of the end of last year, sustaining its robust growth momentum by achieving an annual revenue of 200 billion KRW in 2025.