At RSQUARE, there is a dedicated team that oversees and supports every step of the construction process—from groundbreaking to post-construction services (A/S). While the Construction Management Division handles purchasing, invoicing, essential permits, and system designs like electrical plans, the Construction Division works hard on-site, turning ideas into reality.
The Construction Division transforms designs into something tangible that can be seen and touched. They manage project schedules, ensure quality, and oversee safety and staffing to meet deadlines. Their primary focus is to maintain a safe and efficient construction site. We had the chance to sit down with Lee Cheol-hee, Managing Director of the Construction Division, to learn more.
R: What are the main responsibilities of the RSQUARE Construction Division?
RSQUARE Construction Management Headquarters in charge of construction work
Lee Cheol-hee (Lee): After a project is secured through the efforts of our marketing, design, and technical sales teams, we collaborate with the Construction Management Division to begin the construction work. While we specialize in office spaces, we’ve expanded into building remodels, hotels & resorts, hospitals, and shopping malls in recent years. Let me give you a breakdown of our site management roles:
▲ Construction Project Manager (PM): Using the expertise gained from being on-site, the PM manages project timelines and ensures quality.
▲ Site Manager: Once assigned to a project, the site manager takes full responsibility, acting as the company’s representative. From the start of construction to completion, they communicate with clients and manage subcontractors to ensure profitability.
▲ Construction Supervisor: Responsible for planning, material procurement, staffing, and safety. They ensure that everything is in place to meet the project’s deadline.
▲ Site Staff: They handle the logistical and safety operations, ensuring that everything runs smoothly. They calculate material needs and make sure the site is properly staffed for efficient execution.
R: Which departments do you collaborate with, and what is the workflow like?
Lee: Once a project is secured, we review the available data and reach out to marketing, design, and cost estimation teams. We start by sharing the design concepts and cost details to align everyone’s efforts for successful project completion.
Often, we start construction with incomplete designs, so we work closely with the design team to adjust for on-site conditions. We also collaborate with the Construction Management Division’s external management team, focusing on cost efficiency and profit maximization by selecting subcontractors and determining order quantities.
For large projects like Gasan Public, L7 Hotel, and Kwangdong Pharmaceutical, we achieved significant results by adjusting designs and material specifications, reducing costs while maintaining quality.
Throughout the project, we maintain communication with the marketing PM and the client, resolving any issues together. We also coordinate with various other departments to ensure the project runs smoothly.
R: What makes the Construction Division stand out compared to competitors?
Lee: Our key strength lies in our commitment to customer satisfaction. Our site managers approach each client with sincerity and align with their expectations. As a result, we often see repeat clients. We have optimized our management systems and manuals to handle short-term office projects efficiently, and we work closely with HR or administrative teams that may not be familiar with construction.
We recently brought in an experienced site manager for a major project bid, which has raised our company’s reputation. With a focus on mentorship, we are positioning ourselves to become a strong player in project bidding. There is a deep sense of pride and loyalty within our team, as we look towards the future with confidence and excitement.
R: What are some challenges you face in managing the division, and how are you overcoming them?
Lee: Time has always been a constraint, especially when handling multiple projects. However, we recognize the need for continuous growth to differentiate ourselves in this competitive market. We are revisiting tasks we previously put off and finding ways to streamline processes. Simplifying tasks and reducing time spent on routine work will help us improve efficiency.
Our division focuses on assigning the right projects to the right teams to start as many projects as possible. We aim to reduce costs in project bidding by carefully managing large-scale projects and minimizing quality and timeline issues.
R: Q: Can you share your past experience and what led you to join RSQUARE?
Lee: I spent over 25 years at Kumgang Enterprise and Dawon Design. I worked as a site manager and construction PM on projects ranging from office buildings to department stores and hotels. My career started during the IMF crisis when I managed office projects for international finance and IT companies. Over nearly 30 years, I’ve become an expert in office construction. I have a comprehensive knowledge of construction environments in Seoul and nearby areas, and I often get requests for advice or estimates from colleagues.
One of my major projects was the $28 billion remodeling of the Daegu Milliore building in 2008, converting its upper floors into a Novotel and the lower floors into a convention hall and shopping center. It was a challenging yet rewarding experience. In 2000, I joined Dawon Company during its rapid growth, where I helped streamline the operations of the construction division.
After meeting CEO Lee Yong-gyun, I was convinced that RSQUARE’s integrated real estate and design system was revolutionary, and I decided to join. I’m proud of the growth and changes we’ve achieved in the Construction Division.
R: What would you like to share with your colleagues about the Construction Division’s role?
Lee: The economic downturn has led to fewer project inquiries, making every contract more valuable. The Construction Division will do everything we can to start and complete projects unless there’s a clear reason not to.
To my team: I understand the challenges you face due to changing project conditions. Our sales department is working hard to win contracts, and only through close collaboration and communication can we overcome these difficulties. If we work together positively and share ideas in detail, we’ll be able to achieve great results.
To my fellow colleagues: Your passion has fueled RSQUARE DESIGN’s growth. While expanding is important, it’s time to focus on profitability. The Construction Division needs your support, and with your backing, we will strive to maximize returns for the company.
At RSQUARE, there is a dedicated team that oversees and supports every step of the construction process—from groundbreaking to post-construction services (A/S). While the Construction Management Division handles purchasing, invoicing, essential permits, and system designs like electrical plans, the Construction Division works hard on-site, turning ideas into reality.
The Construction Division transforms designs into something tangible that can be seen and touched. They manage project schedules, ensure quality, and oversee safety and staffing to meet deadlines. Their primary focus is to maintain a safe and efficient construction site. We had the chance to sit down with Lee Cheol-hee, Managing Director of the Construction Division, to learn more.
R: What are the main responsibilities of the RSQUARE Construction Division?
RSQUARE Construction Management Headquarters in charge of construction work
Lee Cheol-hee (Lee): After a project is secured through the efforts of our marketing, design, and technical sales teams, we collaborate with the Construction Management Division to begin the construction work. While we specialize in office spaces, we’ve expanded into building remodels, hotels & resorts, hospitals, and shopping malls in recent years. Let me give you a breakdown of our site management roles:
▲ Construction Project Manager (PM): Using the expertise gained from being on-site, the PM manages project timelines and ensures quality.
▲ Site Manager: Once assigned to a project, the site manager takes full responsibility, acting as the company’s representative. From the start of construction to completion, they communicate with clients and manage subcontractors to ensure profitability.
▲ Construction Supervisor: Responsible for planning, material procurement, staffing, and safety. They ensure that everything is in place to meet the project’s deadline.
▲ Site Staff: They handle the logistical and safety operations, ensuring that everything runs smoothly. They calculate material needs and make sure the site is properly staffed for efficient execution.
R: Which departments do you collaborate with, and what is the workflow like?
Lee: Once a project is secured, we review the available data and reach out to marketing, design, and cost estimation teams. We start by sharing the design concepts and cost details to align everyone’s efforts for successful project completion.
Often, we start construction with incomplete designs, so we work closely with the design team to adjust for on-site conditions. We also collaborate with the Construction Management Division’s external management team, focusing on cost efficiency and profit maximization by selecting subcontractors and determining order quantities.
For large projects like Gasan Public, L7 Hotel, and Kwangdong Pharmaceutical, we achieved significant results by adjusting designs and material specifications, reducing costs while maintaining quality.
Throughout the project, we maintain communication with the marketing PM and the client, resolving any issues together. We also coordinate with various other departments to ensure the project runs smoothly.
R: What makes the Construction Division stand out compared to competitors?
Lee: Our key strength lies in our commitment to customer satisfaction. Our site managers approach each client with sincerity and align with their expectations. As a result, we often see repeat clients. We have optimized our management systems and manuals to handle short-term office projects efficiently, and we work closely with HR or administrative teams that may not be familiar with construction.
We recently brought in an experienced site manager for a major project bid, which has raised our company’s reputation. With a focus on mentorship, we are positioning ourselves to become a strong player in project bidding. There is a deep sense of pride and loyalty within our team, as we look towards the future with confidence and excitement.
R: What are some challenges you face in managing the division, and how are you overcoming them?
Lee: Time has always been a constraint, especially when handling multiple projects. However, we recognize the need for continuous growth to differentiate ourselves in this competitive market. We are revisiting tasks we previously put off and finding ways to streamline processes. Simplifying tasks and reducing time spent on routine work will help us improve efficiency.
Our division focuses on assigning the right projects to the right teams to start as many projects as possible. We aim to reduce costs in project bidding by carefully managing large-scale projects and minimizing quality and timeline issues.
R: Q: Can you share your past experience and what led you to join RSQUARE?
Lee: I spent over 25 years at Kumgang Enterprise and Dawon Design. I worked as a site manager and construction PM on projects ranging from office buildings to department stores and hotels. My career started during the IMF crisis when I managed office projects for international finance and IT companies. Over nearly 30 years, I’ve become an expert in office construction. I have a comprehensive knowledge of construction environments in Seoul and nearby areas, and I often get requests for advice or estimates from colleagues.
One of my major projects was the $28 billion remodeling of the Daegu Milliore building in 2008, converting its upper floors into a Novotel and the lower floors into a convention hall and shopping center. It was a challenging yet rewarding experience. In 2000, I joined Dawon Company during its rapid growth, where I helped streamline the operations of the construction division.
After meeting CEO Lee Yong-gyun, I was convinced that RSQUARE’s integrated real estate and design system was revolutionary, and I decided to join. I’m proud of the growth and changes we’ve achieved in the Construction Division.
R: What would you like to share with your colleagues about the Construction Division’s role?
Lee: The economic downturn has led to fewer project inquiries, making every contract more valuable. The Construction Division will do everything we can to start and complete projects unless there’s a clear reason not to.
To my team: I understand the challenges you face due to changing project conditions. Our sales department is working hard to win contracts, and only through close collaboration and communication can we overcome these difficulties. If we work together positively and share ideas in detail, we’ll be able to achieve great results.
To my fellow colleagues: Your passion has fueled RSQUARE DESIGN’s growth. While expanding is important, it’s time to focus on profitability. The Construction Division needs your support, and with your backing, we will strive to maximize returns for the company.