The Brand Design Team visually represents RSQUARE’s identity, crafting consistent experiences across all brand touchpoints. More than just creating logos, they refine RSQUARE’s face and bring its spirit to life. Here, the team shares insights on their work and vision.
Q: What does the Brand Design Team do?
Areum Kwon, Team Lead
Areum Kwon, Team Lead (Kwon): We create all visual assets that define and communicate Rsquare’s brand identity, from internal and external branding concepts to design and content. We work closely with various teams to produce any visual material needed while ensuring it aligns with the essence of Rsquare. Our goal is to deliver a cohesive brand experience across online and offline channels, making the brand both appealing and trustworthy.
Q: I heard you refined the RSQUARE logo. Can you tell us about that?
LogoDesign
Kwon: Yes, one of my first tasks was reviewing RSQUARE’s existing branding, starting with the logo. I noticed small misalignments and uneven lines, so I adjusted these details to improve the overall quality. While these changes may seem minor, I believe these subtle improvements build a brand that conveys reliability and care to users, ultimately enhancing the brand’s perception.
Q: Does your work focus mostly on the logo?
Logo Work Flow
Eunpa Park, Senior Designer (Park): Many people think of “branding” as just logos, but it’s more than that. Branding is about creating a consistent experience across all touchpoints. We design more than just logos or slogans; we design the entire experience of RSQUARE, from newsletters and market reports to the general look and feel of the brand.
Eunpa Park, Senior Designer
Branding includes everything from style guides to materials like newsletters and reports that may not seem directly related but contribute to RSQUARE’s image. There are only differences in whether it is partial or general, temporary or continuous, but ultimately, everything is connected to branding.
Q: As a relatively new team, what were your first steps?
Kwon: RSQUARE offers various real estate services, and each team used different visual styles for their materials. Our first task was to gather these materials and analyze them. We saw differences in colors and styles, so we set a plan for consistent brand visuals. We started by redefining brand colors to stand out better in digital formats, making the red brighter and adjusting the secondary color palette for clarity.
In addition, new rules were established when using typography sizes, patterns, and graphic elements to create a unified image worthy of RSQUARE.
Brand Color
박: We also redesigned internal and external newsletters to be more impactful and user-friendly. Clean typography and organized layouts make them more visually appealing and easier to read, helping communicate important information effectively.
In a digital environment, it is important for original design to stand out, and an in-house newsletter also helps increase employee sense of belonging. Ultimately, renewing the newsletter design is a process of improving the corporate image and making communication more smooth.
Newsletter Design
We improved not only headers but also the design of graphs included in our press releases. We paid special attention to the style of our graphs and tables to present a consistent and professional RSQUARE image externally.
We also refreshed our social media cover designs, knowing that many people first encounter our brand on these platforms. A sleek, eye-catching cover can significantly increase clicks, and ultimately, strong design attracts more engagement.
SNS Contents Design
Q: Did you create common document templates for the company?
Jihyun Kwon, Senior Designer (Kwon): Yes, last year we created standardized templates for various documents across departments. We found inconsistencies in cover pages, tables of contents, and layouts, making document creation more challenging for non-designers. Non-designers found it cumbersome to set up document formats each time, and sometimes even ended up with multiple fonts mixed within a single file.
Jihyun Kwon, Senior Designer
To address this, we first designated “Pretendard” as our standard font. With its variety of weights and clean look, it’s versatile and ideal for use across departments. We also designed sample slides that include key company information, along with cover and table of contents templates to simplify formatting. Given that many documents rely heavily on numbers and charts, we standardized styles for line, bar, and pie charts to ensure consistency.
For departments with high document distribution needs, we provided additional design support. After the initial release, we gathered feedback from different teams through interviews, which led to updates like a 16:9 layout and the introduction of our new brand colors. In June of this year, we rolled out the updated templates and plan to keep improving them based on input from relevant departments. To maintain and strengthen RSQUARE's cohesive identity, we encourage everyone to make full use of the shared document templates.
Standard Font
Q: What do you consider as a brand designer when creating?
권: I always consider how our brand will appear from the user’s perspective. I think about how customers will perceive our logo or website and how intuitively they will receive our message. A memorable, loved brand should be easy to remember and create a friendly, approachable impression for the user.
박: Building RSQUARE’s comprehensive brand image is essential, along with managing content requests from different business units. It’s important that each piece of content aligns so that when everything comes together, it feels distinctly like RSQUARE. Achieving this requires ongoing alignment across teams and departments on what defines our brand identity.
현: I believe design’s essence lies in making people’s lives easier. For design to inspire trust, every element—color, shape, texture—must work together to convey the right message and give users a positive feeling. By focusing on reducing small frustrations, design can bring comfort and reliability. We always ask ourselves how design can make users’ everyday experiences better.
Ultimately, design is richer through collaboration. When we create together, we leave a stronger impression on our audience.
Design’s essence lies in making people’s lives easier.
Q: What are your future goals for the Brand Design Team?
Kwon: Our ultimate goal is for customers to immediately recognize RSQUARE’s brand, regardless of the service. Just as certain brands are instantly identifiable, we want RSQUARE to be just as distinctive. As we launch new services like RSQUARE Analytics and DataHub, we’ll focus on ensuring they share a consistent brand identity, reinforcing RSQUARE’s image with each release.
RSQUARE Brand Design Team
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The Brand Design Team visually represents RSQUARE’s identity, crafting consistent experiences across all brand touchpoints. More than just creating logos, they refine RSQUARE’s face and bring its spirit to life. Here, the team shares insights on their work and vision.
Q: What does the Brand Design Team do?
Areum Kwon, Team Lead
Areum Kwon, Team Lead (Kwon): We create all visual assets that define and communicate Rsquare’s brand identity, from internal and external branding concepts to design and content. We work closely with various teams to produce any visual material needed while ensuring it aligns with the essence of Rsquare. Our goal is to deliver a cohesive brand experience across online and offline channels, making the brand both appealing and trustworthy.
Q: I heard you refined the RSQUARE logo. Can you tell us about that?
LogoDesign
Kwon: Yes, one of my first tasks was reviewing RSQUARE’s existing branding, starting with the logo. I noticed small misalignments and uneven lines, so I adjusted these details to improve the overall quality. While these changes may seem minor, I believe these subtle improvements build a brand that conveys reliability and care to users, ultimately enhancing the brand’s perception.
Q: Does your work focus mostly on the logo?
Logo Work Flow
Eunpa Park, Senior Designer (Park): Many people think of “branding” as just logos, but it’s more than that. Branding is about creating a consistent experience across all touchpoints. We design more than just logos or slogans; we design the entire experience of RSQUARE, from newsletters and market reports to the general look and feel of the brand.
Eunpa Park, Senior Designer
Branding includes everything from style guides to materials like newsletters and reports that may not seem directly related but contribute to RSQUARE’s image. There are only differences in whether it is partial or general, temporary or continuous, but ultimately, everything is connected to branding.
Q: As a relatively new team, what were your first steps?
Kwon: RSQUARE offers various real estate services, and each team used different visual styles for their materials. Our first task was to gather these materials and analyze them. We saw differences in colors and styles, so we set a plan for consistent brand visuals. We started by redefining brand colors to stand out better in digital formats, making the red brighter and adjusting the secondary color palette for clarity.
In addition, new rules were established when using typography sizes, patterns, and graphic elements to create a unified image worthy of RSQUARE.
Brand Color
박: We also redesigned internal and external newsletters to be more impactful and user-friendly. Clean typography and organized layouts make them more visually appealing and easier to read, helping communicate important information effectively.
In a digital environment, it is important for original design to stand out, and an in-house newsletter also helps increase employee sense of belonging. Ultimately, renewing the newsletter design is a process of improving the corporate image and making communication more smooth.
Newsletter Design
We improved not only headers but also the design of graphs included in our press releases. We paid special attention to the style of our graphs and tables to present a consistent and professional RSQUARE image externally.
We also refreshed our social media cover designs, knowing that many people first encounter our brand on these platforms. A sleek, eye-catching cover can significantly increase clicks, and ultimately, strong design attracts more engagement.
SNS Contents Design
Q: Did you create common document templates for the company?
Jihyun Kwon, Senior Designer (Kwon): Yes, last year we created standardized templates for various documents across departments. We found inconsistencies in cover pages, tables of contents, and layouts, making document creation more challenging for non-designers. Non-designers found it cumbersome to set up document formats each time, and sometimes even ended up with multiple fonts mixed within a single file.
Jihyun Kwon, Senior Designer
To address this, we first designated “Pretendard” as our standard font. With its variety of weights and clean look, it’s versatile and ideal for use across departments. We also designed sample slides that include key company information, along with cover and table of contents templates to simplify formatting. Given that many documents rely heavily on numbers and charts, we standardized styles for line, bar, and pie charts to ensure consistency.
For departments with high document distribution needs, we provided additional design support. After the initial release, we gathered feedback from different teams through interviews, which led to updates like a 16:9 layout and the introduction of our new brand colors. In June of this year, we rolled out the updated templates and plan to keep improving them based on input from relevant departments. To maintain and strengthen RSQUARE's cohesive identity, we encourage everyone to make full use of the shared document templates.
Standard Font
Q: What do you consider as a brand designer when creating?
권: I always consider how our brand will appear from the user’s perspective. I think about how customers will perceive our logo or website and how intuitively they will receive our message. A memorable, loved brand should be easy to remember and create a friendly, approachable impression for the user.
박: Building RSQUARE’s comprehensive brand image is essential, along with managing content requests from different business units. It’s important that each piece of content aligns so that when everything comes together, it feels distinctly like RSQUARE. Achieving this requires ongoing alignment across teams and departments on what defines our brand identity.
현: I believe design’s essence lies in making people’s lives easier. For design to inspire trust, every element—color, shape, texture—must work together to convey the right message and give users a positive feeling. By focusing on reducing small frustrations, design can bring comfort and reliability. We always ask ourselves how design can make users’ everyday experiences better.
Ultimately, design is richer through collaboration. When we create together, we leave a stronger impression on our audience.
Design’s essence lies in making people’s lives easier.
Q: What are your future goals for the Brand Design Team?
Kwon: Our ultimate goal is for customers to immediately recognize RSQUARE’s brand, regardless of the service. Just as certain brands are instantly identifiable, we want RSQUARE to be just as distinctive. As we launch new services like RSQUARE Analytics and DataHub, we’ll focus on ensuring they share a consistent brand identity, reinforcing RSQUARE’s image with each release.
RSQUARE Brand Design Team