"We pinpoint market pulse through vast big data. Reading a building's breathing pattern—that's our competitive edge."
Park Eung-han, CEO of RSQUARE Investment Development Corporation
Park Eung-han, CEO of RSQUARE Investment Development Corporation, forecasts a seismic shift in Korea's real estate market powered by big data. According to his analysis, vacancy rates for medium and large offices in Seoul's core business districts have begun to decrease since Q4 2024, with rental price pressure starting to build for prime-grade offices in the Gangnam area.
Market Transformation Detected Through 300,000 Building Database
"The commercial real estate market is currently experiencing dual challenges: rising interest rates and economic slowdown. However, our data has captured signals of a market rebound beginning in the latter half of the year."
CEO Park identifies RSQUARE's greatest strength as its data-driven comprehensive approach. He explains that the company offers transaction advisory services across small, medium, and large properties both online and offline, enabling precise analysis and valuation through extensive data resources.
RSQUARE has strengthened its organizational capabilities by recruiting Vice President Lee Ho-jun, formerly of Woori Bank and Colliers, and Director Lee Sang-jun, who led Genstamate Consulting. Particularly noteworthy is their "Real Estate Development Lifecycle Total Service" strategy—an integrated data-driven management approach covering the entire process from deal sourcing to business planning, investor recruitment, leasing, and final exit.
"This year marks the beginning of a new leap for commercial real estate. We anticipate market opportunities will open up as interest rates stabilize." CEO Park revealed that RSQUARE is accelerating the development of global-standard real estate service platforms, including RSQUARE Analytics and Data Hub.
Accelerating Development of Global-Standard Real Estate Platform
RSQUARE is currently in discussions with various institutional investors regarding complex projects and is preparing to establish an investment pipeline of 1 trillion won by year-end. Their strategy includes enhancing analysis and valuation capabilities through their Big Data Consulting Team and building a real-time market monitoring platform to address market information asymmetry issues.
"We analyze all data from 300,000 buildings in real-time, collected through our on-the-ground efforts. This is a differentiated competitive advantage that even global companies cannot match. As markets become more challenging, decision-making based on accurate data becomes increasingly crucial."
CEO Park's confidence is validated by data. According to RSQUARE's big data analysis, approximately 40% of small and medium-sized buildings over 20 years old in downtown Seoul have reached the stage requiring remodeling or reconstruction—presenting future opportunities for urban regeneration projects.
Having served as the head of the Real Estate and Infrastructure Division at the Public Officials Benefit Association for 12 years, where he spearheaded investments worth 10 trillion won, CEO Park noted, "The current market conditions show patterns similar to the 2008 global financial crisis," emphasizing that "based on my experience successfully leading the Pangyo Alphadom City project at that time, we aim to transform this market adjustment period into an opportunity for new growth."
CEO Park diagnoses that "the next 18 months will be the golden time for commercial real estate investment." As interest rates enter a downward trend, cash-rich investors are expected to actively enter the market. In this context, he explains that new investment opportunities are particularly emerging in the small and medium-sized building market.
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"We pinpoint market pulse through vast big data. Reading a building's breathing pattern—that's our competitive edge."
Park Eung-han, CEO of RSQUARE Investment Development Corporation
Park Eung-han, CEO of RSQUARE Investment Development Corporation, forecasts a seismic shift in Korea's real estate market powered by big data. According to his analysis, vacancy rates for medium and large offices in Seoul's core business districts have begun to decrease since Q4 2024, with rental price pressure starting to build for prime-grade offices in the Gangnam area.
Market Transformation Detected Through 300,000 Building Database
"The commercial real estate market is currently experiencing dual challenges: rising interest rates and economic slowdown. However, our data has captured signals of a market rebound beginning in the latter half of the year."
CEO Park identifies RSQUARE's greatest strength as its data-driven comprehensive approach. He explains that the company offers transaction advisory services across small, medium, and large properties both online and offline, enabling precise analysis and valuation through extensive data resources.
RSQUARE has strengthened its organizational capabilities by recruiting Vice President Lee Ho-jun, formerly of Woori Bank and Colliers, and Director Lee Sang-jun, who led Genstamate Consulting. Particularly noteworthy is their "Real Estate Development Lifecycle Total Service" strategy—an integrated data-driven management approach covering the entire process from deal sourcing to business planning, investor recruitment, leasing, and final exit.
"This year marks the beginning of a new leap for commercial real estate. We anticipate market opportunities will open up as interest rates stabilize." CEO Park revealed that RSQUARE is accelerating the development of global-standard real estate service platforms, including RSQUARE Analytics and Data Hub.
Accelerating Development of Global-Standard Real Estate Platform
RSQUARE is currently in discussions with various institutional investors regarding complex projects and is preparing to establish an investment pipeline of 1 trillion won by year-end. Their strategy includes enhancing analysis and valuation capabilities through their Big Data Consulting Team and building a real-time market monitoring platform to address market information asymmetry issues.
"We analyze all data from 300,000 buildings in real-time, collected through our on-the-ground efforts. This is a differentiated competitive advantage that even global companies cannot match. As markets become more challenging, decision-making based on accurate data becomes increasingly crucial."
CEO Park's confidence is validated by data. According to RSQUARE's big data analysis, approximately 40% of small and medium-sized buildings over 20 years old in downtown Seoul have reached the stage requiring remodeling or reconstruction—presenting future opportunities for urban regeneration projects.
Having served as the head of the Real Estate and Infrastructure Division at the Public Officials Benefit Association for 12 years, where he spearheaded investments worth 10 trillion won, CEO Park noted, "The current market conditions show patterns similar to the 2008 global financial crisis," emphasizing that "based on my experience successfully leading the Pangyo Alphadom City project at that time, we aim to transform this market adjustment period into an opportunity for new growth."
CEO Park diagnoses that "the next 18 months will be the golden time for commercial real estate investment." As interest rates enter a downward trend, cash-rich investors are expected to actively enter the market. In this context, he explains that new investment opportunities are particularly emerging in the small and medium-sized building market.